We use what are known as “cookies.” These are small text files that are transferred from a website server to your hard drive. Cookies automatically provide us with certain data, such as your IP address, browser type, operating system, and your internet connection. Cookies cannot be used to launch programs or transmit viruses to a computer. The information contained in cookies enables improved navigation and the correct display of our website and application (hereinafter referred to as “Services”).

You can disable the use of cookies at any time in your browser settings. However, please note that certain functions of our Services may then no longer be available.

Categories of Cookies

You can disable the use of cookies at any time in your browser settings. However, please note that certain functions of our Services may then no longer be available.

1.Required Cookies

These cookies are necessary for you to navigate through our Services and to use their features. They ensure the basic functionality of the website. Examples include cookies that enable you to sign in with your user data, simplify navigation, and ensure that your selections and inputs are retained within a session. These cookies are required for:

Diese Cookies sind erforderlich für:

• Logging in and recognizing your user data.
• Providing the correct version of the app and its features.
• Displaying the website in the correct language and currency.
• Conducting two-factor authentication.

2. Performance and Analytics Cookies

These cookies collect information about how visitors use our Services. They help us optimize the performance of our website by showing which pages are most popular and how visitors move around our site. This data allows us to improve user-friendliness and facilitate navigation. Examples include:

• Google Analytics to evaluate website usage and create reports.
• Hotjar to analyze user behavior, such as mouse movements, clicks, and scrolling
• Displaying the website in the correct language and currency.
• Facebook Pixel to measure the effectiveness of our advertising campaigns and improve our services.

3. Functionality and Targeting Cookies

These cookies make it possible to personalize the use of the website and show you relevant offers. They store information about the choices you make and can be used to provide personalized advertising messages. These cookies do not directly identify you but only store information that helps tailor content. Examples include:

• Google Ads to show relevant offers and evaluate the effectiveness of our advertising measures.
• Hotjar to analyze user behavior, such as mouse movements, clicks, and scrolling
• Meta Custom Audiences to personalize ads on Facebook and Instagram.
• Microsoft Advertising to track user activity and display targeted advertising.

Cookies Used

Our website uses various cookies and pixels (collectively referred to as “scripts”) to statistically record the use of our website and optimize our offerings. The scripts are divided into technically required and non-required scripts.

Technically Required Cookies

For technically required cookies that process personal data, we rely on our legitimate interest according to Art. 6 (1) (f) GDPR, as the uninterrupted operation of our website constitutes a legitimate interest. These cookies are needed for the basic functionality of the website, such as maintaining language settings and recognizing users within a session.

Technically Non-Required Cookies

These cookies and scripts are only activated with your explicit consent and are used to improve and personalize our services. They include analytics and targeting cookies. Examples are:

• Google Analytics (for statistical purposes): These cookies collect anonymized data on how the website is used, such as browser information, IP address, and the time spent on the page.

• Facebook Pixel (for targeted advertising): These cookies recognize users who come to our site via Facebook and enable personalized ads.

• Hotjar (for user analysis): These cookies analyze on-site behavior, such as mouse movements and clicks, to enhance usability.

• Google Ads and Meta Custom Audiences (for targeted advertising): These cookies collect information to show you relevant ads and measure the effectiveness of campaigns.

Pixels

In addition to cookies, we use what are known as tracking pixels. Tracking pixels are small graphics embedded on websites or in emails. They are used for reach measurement and statistical analysis. Tracking pixels can also be disabled by using appropriate tools or browser add-ons (e.g., “AdBlock”).

Examples of used pixels include:

• Facebook Pixel: This pixel enables us to place relevant ads on Facebook and measure the effectiveness of our advertising campaigns. It also makes it possible to recognize visitors who have reached us via Facebook.

• LinkedIn and Meta Custom Audiences: These pixels collect data such as IP addresses and browser information, enabling targeted ads on these platforms.

Managing Your Cookie Settings

You can adjust your cookie settings at any time via your browser settings so that no cookies are stored or a notification appears before a new cookie is placed. However, disabling cookies entirely may limit the functionality of certain website features

If you have previously consented to the use of cookies, you can withdraw this consent at any time by updating your settings in our consent manager. Please note that the lawfulness of any processing carried out prior to withdrawal remains unaffected.

Contact

For more information on how we use cookies on our Services and how you can manage your cookie preferences, please contact us atprivacy@bestwrist.com